Michigan Computer Services Firm Grows 85% in Two Years

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Customer Profile

LOCATION:  Michigan

INDUSTRY:  Information technology

WEB ADDRESS:  www.vcsolutions.com

Situation Overview

Vision Computer Solutions is a leading Michigan IT services company serving organizations in southern Michigan and northern Ohio.  Before engaging Clarity Quest, the company relied almost solely on personal connections and referrals for new business.

Company growth was flat or single digits from 2004 through 2006 and now the company was faced with a Michigan economy in steep decline. Vision had an excellent regional reputation and a loyal client base, but they had a serious lack of visibility to prospects actively searching for their services. Vision’s marketing efforts consisted primarily of costly direct mail postcard campaigns that had a return rate under 1%.

“We had tried multiple marketing campaigns ourselves – direct mail, email, even hiring an in-house sales/marketing manager – but nothing worked to our satisfaction.” says Peter Marsack, Vice President at Vision. “We knew we had to do something different and turned to Clarity Quest.”

Our Solution

Since many people use the internet to search for IT and computer services, Vision was missing out on a huge opportunity with a completely Flash-based website that did not rank well in the search engines for key phrases. Clarity Quest created a strategic marketing plan and started a new web design project with pages optimized for natural search rankings on Google and Yahoo!. Clarity Quest also setup Google Adwords™ pay-per-click campaigns furthered lead generation efforts.

Results

• Revenues grew by 85%.
• Within two months after the launch of their website Vision Computer Solutions had page one Google™ rankings for competitive keywords and key phrases.
• With the new credibility garnered by the new website and collateral, Vision was able to up sell preventative maintenance programs rather than relying on less profitable break-fix jobs.

“Clarity Quest’s outsource marketing efforts were INSTRUMENTAL to tremendous growth. They have consistently provided top-notch marketing guidance and advice, resulting in a quantitative improvement in our sales and visibility to customers.”

David Marino, President
Vision Computer Solutions
Northville, Michigan